News is: Coca-Cola, for the first time in its history, is launching a special edition charity can on behalf of the non-profit organization, Peace One Day.
Peace One Day is a non-profit organization founded by Jeremy Gilley. Their mission is to engage all sectors of society, including governments, organizations and individuals to observe September 21st as a Peace Day; specifically, "a day of global ceasefire and non-violence."
In an attempt to raise awareness, over 1 million specially designed cans featuring the Peace One Day logo and the message "What will you do?" will be distributed to encourage all Coca-Cola drinkers to make their pledges for action on Peace Day on 21 September.
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