I couldn't believe it when I heard it, but I just watched the TV commercial myself and went ahead and looked it up and waaaa-lah! Paint your house and bye-bye odors.
Even better - the paint lasts a lifetime... and depending on the concentration of the odors, the frequency of exposure and the amount of surface area you cover. Check out the site for more information on how it works, where to use it, and where to buy it. But this is no cheap purchase, this is definitely a luxury purchase.