Monday, August 10, 2009

Hatch Show Print

As a post-grad present to myself, I traveled to Washington to visit a few awesome cities, explore and peek in on my cousins in Sammamish (previously mentioned). During my trip there, I went to the EMP - Experience Music Project Museum and lucked out on an awesome exhibit that was going on, The American Letterpress: The Art of Hatch Show Print. Being an advertising addict, I was more than excited to see it. Among the other amazing exhibits around the museum, I spent most of my time staring at some amazing Hatch Show Print art. Sorry to say, they did NOT let me take pictures in this particular area, or else I would have some amazing ones to show you. However, I do have a few examples of some great work:

Founded in 1879 in Nashville, TN, Hatch Show Print is still an active working letterpress and design shop. They create posters advertising everything from concerts, state fairs, you name it... all using the same letterpress methods as they always have. It is amazing to see and hear about the great work they've done through design.

The exhibit was amazing and a huge plus in my trip... even after I returned home. As I was reading through my daily blogs that I am so-devoted to. I came across this one from Hello!Lucky discussing some new Hatch Show Print wine labels. These new wine bottles of Cabernet Sauvignon by Three Thieves has been embellished with some Hatch Show Print inspired labels.

If that wasn't enough, while I was making a quick stop for something to hydrate myself at my local 711, there it was, right in front of me! Right in between Sonoma Crest and Newman's Own:

The labels instantly stand out, and in my biased opinion, are a great packaging design for wine lovers. Check it out, I hear it tastes great.. and while you're at it, you can share your knowledge of its packaging history.
Ta-ta for now!

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